Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day." Why is this? Part of it is probably that in the digital age, there are so many more options. Companies spend money on electronic campaigns rather than television, because they know there's a planet full of non-TV watching prospects that can be reached via the internet. Digital equipment makes video production super fast and easy, which means that if you've got an idea for something outlandish and wild that possibly involves a celebrity or special effects, it can be done fairly quickly. Musicians and celebrities are willing to sell the rights to their music or their image, to advertisers who want people to equate their brand with a popular song or celebrity icon. Many advertisers opt to make commercials that attract attention for bizarreness or shock value. Even so: is a commercial that's loaded with larger-than-life graphics, chilling special effects and famous celebrities going to make people remember your product? Is a commercial that's off-beat and "artsy" a good choice as a brand builder? These days, there's an awful lot of information to take in. Your commercial might be cutting-edge creative, but what does that matter if people are only half-paying attention anyway? We retain information by developing associations. In recalling people and events, your brain links one idea to another and then connects the two. Music does this especially well. Is there a song that reminds you of your first love? Is there a "soundtrack" to your life that conjures up a steady stream of memories? Most people would answer yes. Which would explain why kitschy little songs from '70s and '80s television did such a nice job of burning all of those brands into our minds and keeping them there to this very day. I used to write ad copy for Toys"R"Us. I remember when they decided to bring back their classic song, of course you know what it is! "I don't wanna grow up, I'm a Toy"R"Us kid..." It was the perfect time to do this. The original Toys"R"Us kids were all grown up with new Toys"R"Us kids of their own... but the memory was still there, ready to be brought back to life. So the second time around, Toys"R"Us funked up their famous old jingle, hired a band to play the "rock 'n roll rendition..." unveiled a "whistling only" version of the tune... and did it bring back the Toys"R"Us kid in all of us? You bet it did! Even if some of them were annoying, the campy jingle lives on in our memories! Can you identify the tune that goes with each of these famous lines? "Starburst fruit chews... a burst of refreshing fruit flavor for you..." "A double pleasure's waiting for you..." "G.E.... we bring good things to life!" "It's a good time for the great taste of McDonalds!" "Whatever it is I think I see... becomes a Tootsie Roll to me!" "There's a fragrance that's here to stay, and they call it... Charlie..." "Now, you see it. Now, you don't! Here, you have it. Here you won't..." "You can roll a Rolo, to your friend... it's chocolate covered caramel from end to end!" As we progress further into the digital age, we must realize that sometimes a simple message is often the most effective one. That's especially true for branding. If you're about to embark on a grand-scale advertising plan, consider hiring someone to write a short, catchy jingle that you can use in your television, radio, and even internet advertising. Make it a tune that's sure to stick in the consumer's mind. Just like the classic commercials you know and love, you'll be remembered for generations to come. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.
Do You Want To Know RIGHT NOW How You Can Drive Around Using WATER as
FUEL in your Car and Laugh At Rising Fuel Costs
Do You Want To Know RIGHT NOW How You Can Drive Around Using WATER
as FUEL in your Car and Laugh At Rising Fuel Costs, While Reducing
Emissions and Preventing Global Warming?
100%
"water cars" and "water trucks" are still on the drawing board - but I'm
excited to show you how you can start RIGHT NOW to use
to...
Click Here!
|
|
 |
 |
|
Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr.
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.
Jingles, Commercials & Singing On The Money!
As a writer and former talent booking agent with the William Morris Agency, as well as a veteran jingle singer, my ears are always piqued when I hear an extraordinarily good spot. My interest is augmented further when I hear an incredible lead vocal and backup singer on that same commercial as well. I?ve always been fascinated with jingle singing and commercial singing in general, when I look at both the incredible talent and the money being made in the industry as a whole. As I talk to people wanting to engage the jingle industry and make a career of it as a jingle singer, there are a number of areas that I point out as crucial and, with the few minutes remaining in this article, I will share.
Put Extra Jingle in Holiday Wallet by Planning Shopping Budget; Interviews Available TODAY
Bills.com co-founder Brad Stroh available for 'Black Friday' personal finance interviews Nov. 23.
Local Yokel Auctions Rocks, Multi-Platinum Recording Artist G. Mackey Records Four New Jingles
Local Yokel Auctions has blazed on to the Internet Online Auction Scene with four new internationally released Promotional Jingles written and recorded by multi-platinum Artist G.Mackey and Family.
Voice Talent for Jingles and Songs Available at Voice123 (voice123.com)
Voice talent seekers can find professional voice artists to record jingles and songs for any type of voiceover project.
Holiday Music Show Featuring Podsafe Artists; Listen as they Jingle Their way Through the Boutique Cafe Podcast
Boutique Cafe podcast for moms and women around the world, release an entire episode full of Podsafe musical artists -- just in time for the Holidays.
SEO And The Content Between The Jingles
Have you ever wondered why radio stations use jingles? A mini-song (jingle) is played several times each hour. Listeners can get to the place where they know that jingle by heart and can sing it even when the radio is off. The jingle is used going into a weather break or back into music. The jingle seems ever present on radio, but why?
Intuit Rocks Your Socks Off With Free Jingles From TheJingleGenerator.com : Inks Legendary Music Producer Tommy Silk to Help Small Businesses Sing a
Accounting software kingpin Intuit (Nasdaq:INTU) has inked a deal with legendary recording mogul Tommy Silk1 to synthesize free jingles for small businesses. At TheJingleGenerator.com, Silk helps small businesses create customized jingles that they can take and share with customers, or download to use on their Web site, voicemail or mobile ringtone, limited only by their imagination. Silk, who produced his last hit on vinyl, is reportedly eager to bring his trademark synthesizer sound into the digital age with The Jingle Generator.
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.The majority of advertisers use the free production services that radio and TV stations offer to save money.
Jingle Bells; Your SEO and Website Promotion Smells...Christmas 2007 Is Upon Us
5 years young, www.servicewrap.net reports that website owners are preparing for the Christmas online buying rush earlier than ever before. With 3 months to go until Christmas 2007 webmasters and business owners want SEO and website promotion early.
Free Website, www.JingleTKO.com, Offers 28 Spectacular New Versions of Jingle Bells Inside Fantasy Boxing Ring; Contenders: Senators Barack Obama & Hi
At www.JingleTKO.com fantasy boxing ring contenders fashioned after Senators Barack Obama & Hillary Clinton accept the challenge to battle it out by each composing 12 electrifying new and original versions of Jingle Bells to win the coveted *Champion* title for the annual: "Holiday Boxing Match Of The Year" contest.
Over 300 Jingles of Medical Advice Offer Readers a Fun Way to Maintain Health
Healthy Jingles for the Mind and Body by Vernon Alfred Quarstein and Linda Dumanowski gathers expert advice on health from top medical sources and puts it into rhymes.
Jingle Cats Music Presents Jingle Dogs
Jingle Cats Music is proud to present the Jingle Dogs new self-titled 20 song album, available for download from www.jinglecats.com beginning on Dec. 25, 2006. The CD will be released on Jan. 1, 2007, and the album will be available on iTunes and other digital services in 2-4 weeks.
Christmas Sheet Music ? How to Re-harmonize Jingle Bells
Christmas Sheet Music is generally like every other kind of sheet music except for one thing; because of the well-known melodies it is more open to re-harmonization. What does that mean exactly? Well, simply by virtue of the fact that everyone knows the melody it?s easier for the piano accompanist to take more harmonic chances.
|
 |
|
