Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success. Jingle Campaign #1, Mr. Chau's Chinese Fast Food: http://www.soundad.com/audio/MrChau.mp3 This radio & TV musical identity has been the cornerstone of Mr. Chau's campaign since 1996 and is still a current hit. In that time span he has grown from 6 to 22 regional locations. We were asked to find a creative and fun way to reach an across-the-board demographic (including children), with as much of his full menu as possible in the :60 radio spot. We decided that the variety on Mr. Chau's menu needed to be reflected with creative variety so we brought in a multiplicity of personalities and singers and pieced them into an up-tempo musical track punctuated with chopstick percussion. Click or paste the link above to listen. The 2nd campaign is a :60 radio & TV jingle for the Northern California Marine Association's Boat Shows in the San Francisco Bay Area, Sacramento and San Jose, California. They were targeting a A35-64 demo but also wanted it to appeal to children. We chose reggae music as the vehicle and fun lyrics with great vocals to sell the boating lifestyle. The campaign is relatively new but is a smashing success. Click the following link to hear the jingle "Only in a Boat": http://www.soundad.com/audio/NCMA.mp3 Campaign #3 is a national :30 TV spot (with jingle) that we wrote and produced for DAB (Low Carb) Beer. They wanted to target a specific female audience 25-34 with this low carb offering. They asked us to create something that was a musical cross between the Bangles and Sheryl Crow. Again, this has been a successful campaign for them. Grab a DAB at the link below:
http://www.soundad.com/audio/DAB.mp3 Campaign #4, Petaluma Auto Plaza has a huge electronic sign on Hwy 101 in Northern California that we determined was the focal point of their campaign. We decided to "put them on the map" by writing a jingle in a Gospel Revival style: "I Saw the Sign in Petaluma" and we brought in gospel diva Jeannie Tracy (from Whitney Houston's Band) to sing it. http://www.soundad.com/audio/pet_auto_plaza.mp3 In order to create a truly successful jingle branding campaign that will cut through the clutter, a jingle/music production company must be willing to go the distance to help you position your products (or business) predominantly in the public consciousness with creativity and integrity. We spare no expense to get the best creative and musical talent to make our clients sparkle on the airwaves. You should expect the same of any company you choose to partner with. Don't settle for less. Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/Westwood One. His music production company, Barry Volk's Sound Advantage http://www.soundad.com creates and produces jingles and custom musical productions for radio and TV advertisers worldwide from small market to national in scope.
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Christmas Sheet Music ? How to Re-harmonize Jingle Bells
Christmas Sheet Music is generally like every other kind of sheet music except for one thing; because of the well-known melodies it is more open to re-harmonization. What does that mean exactly? Well, simply by virtue of the fact that everyone knows the melody it?s easier for the piano accompanist to take more harmonic chances.
SEO And The Content Between The Jingles
Have you ever wondered why radio stations use jingles? A mini-song (jingle) is played several times each hour. Listeners can get to the place where they know that jingle by heart and can sing it even when the radio is off. The jingle is used going into a weather break or back into music. The jingle seems ever present on radio, but why?
Chicken of the Sea International Launches Contest - The Mermaid Jingle Jam : Contest Asks Consumers to Create New Verse to Iconic Jingle; Grand Priz
Ask any Mermaid you happen to see ? what brand is asking consumers to get creative? Chicken of the Sea!
Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr.
Jingle Cats Music Presents Jingle Dogs
Jingle Cats Music is proud to present the Jingle Dogs new self-titled 20 song album, available for download from www.jinglecats.com beginning on Dec. 25, 2006. The CD will be released on Jan. 1, 2007, and the album will be available on iTunes and other digital services in 2-4 weeks.
Over 300 Jingles of Medical Advice Offer Readers a Fun Way to Maintain Health
Healthy Jingles for the Mind and Body by Vernon Alfred Quarstein and Linda Dumanowski gathers expert advice on health from top medical sources and puts it into rhymes.
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.
Holiday Music Show Featuring Podsafe Artists; Listen as they Jingle Their way Through the Boutique Cafe Podcast
Boutique Cafe podcast for moms and women around the world, release an entire episode full of Podsafe musical artists -- just in time for the Holidays.
Local Yokel Auctions Rocks, Multi-Platinum Recording Artist G. Mackey Records Four New Jingles
Local Yokel Auctions has blazed on to the Internet Online Auction Scene with four new internationally released Promotional Jingles written and recorded by multi-platinum Artist G.Mackey and Family.
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day.
Jingle Bell Rock the Gift of Music at Christmas
Have you ever met anyone who can honestly say that they hate music From heavy metal through classical to laidback easy listening jazz, everyone has their favourite types of music, bands and artists so why can it be such a challenge to find musically themed Christmas Gifts
Jingle Bells; Your SEO and Website Promotion Smells...Christmas 2007 Is Upon Us
5 years young, www.servicewrap.net reports that website owners are preparing for the Christmas online buying rush earlier than ever before. With 3 months to go until Christmas 2007 webmasters and business owners want SEO and website promotion early.
Jingles, Commercials & Singing On The Money!
As a writer and former talent booking agent with the William Morris Agency, as well as a veteran jingle singer, my ears are always piqued when I hear an extraordinarily good spot. My interest is augmented further when I hear an incredible lead vocal and backup singer on that same commercial as well. I?ve always been fascinated with jingle singing and commercial singing in general, when I look at both the incredible talent and the money being made in the industry as a whole. As I talk to people wanting to engage the jingle industry and make a career of it as a jingle singer, there are a number of areas that I point out as crucial and, with the few minutes remaining in this article, I will share.
Voice Talent for Jingles and Songs Available at Voice123 (voice123.com)
Voice talent seekers can find professional voice artists to record jingles and songs for any type of voiceover project.
Put Extra Jingle in Holiday Wallet by Planning Shopping Budget; Interviews Available TODAY
Bills.com co-founder Brad Stroh available for 'Black Friday' personal finance interviews Nov. 23.
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